Smart invite management

Seaters is an all-in-one platform for businesses to streamline invitation workflows for hospitality events. We make sure that you’ll invite the right guest to the right event based on people’s individual preferences and expected ROI.

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Discover how KPN is leveraging Seaters to offer memorable and inclusive experiences to their customers for various events, including sports matches such as the top tier of Dutch soccer.

30%

35%

10

of event seats are never filled with guests

of invites don’t serve a commercial objective

it takes 10 invites on average to fill a seat

Seaters is an all-in-one solution

Seaters empowers businesses to maximise the return on investment of their events and streamline the related workflows. It’s not about 'pushing' tickets, but about building a relation with your customers. People-driven brand relationships enable better sales.

Guest management

Build your audience of clients, prospects and employees and discover what they are passionate about.

Guest profiling: proactively get to know people’s interests
Demand capture: let people ask what they would like to attend
Integrations: connect your existing CRM and ticketing systems

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Ticket management

Easily distribute hospitality and sponsoring assets to the right stakeholders, based on their preferences.

Inventorisation: centralise tickets and documentation
Allocation: determine cascading prioritisation rules
Distribution: streamline workflows and communication

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Compliance management

Define your compliance rules to create a single source of truth for all users and monitor fair usage

Rules of engagement: set and safeguard tailored boundaries
Traceability: keep track of all ticket allocations and benefit value
Reporting: meet your regulatory obligations

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Seaters takes the hassle away from managing our experiental offers and makes it a fair process.

Stijn Willockx

Head of Sponsoring & Events,

Proximus

Seaters did not only improve our business relevance, but also enabled us to achieve it at reduced cost thanks to better operational efficiency.

Martine Tempels

Ex Senior Vice President, Telenet Business

Seaters was the missing link to transform tennis fans into customers.

Sébastien Guyader,

Head of Brand, Corporate Advertising and Sponsoring,

BNP Paribas

One platform for all stakeholders

For Compliance Managers, Seaters provides a transparent and auditable system for tracking ticket distribution and hospitality spending. With built-in approval workflows and detailed reporting, they can ensure adherence to internal policies and external regulations, mitigating risks associated with bribery, corruption, or unfair allocations. The platform’s data-driven approach enhances governance by providing clear documentation of every ticket’s allocation history.

Marketeers leverage Seaters to align hospitality and sponsorship assets with broader marketing campaigns. The platform helps them target and engage the right audience, ensuring that event invitations support brand objectives and customer relationship strategies. By integrating data insights, they can measure the impact of hospitality efforts, track engagement, and optimize future event strategies for maximum brand exposure and customer loyalty.

The Seaters platform empowers Hospitality Managers to seamlessly manage and optimize event invitations, guest lists, and ticket allocations. By centralizing all hospitality assets in one place, they can ensure the right guests—whether clients, partners, or VIPs—receive a seamless experience while maximizing event ROI. The platform’s automation and reporting tools help streamline workflows, reduce manual efforts, and provide real-time insights into guest engagement and attendance.

For HR teams, Seaters serves as a powerful tool to recognize and reward employees through fair and structured ticket allocations. Whether for internal engagement programs, team incentives, or corporate culture initiatives, HR professionals can ensure that employees have equal access to hospitality perks. The platform’s transparency eliminates favoritism and manual tracking, fostering an inclusive and motivational workplace environment.

CSR with Seaters: say NO to empty seats

To optimize your sponsorship program and take it to the next level, add a CSR component and elevate your corporate image. Hospitality is more than just inviting guests. Through Seaters, companies can donate unused event tickets to charitable organizations, provide memorable experiences to community members, and promote social and environmental causes.

Integrate with the CRM system of your choice

Or custom API

connection

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