In today's data-driven world, marketers are increasingly turning to advanced machine learning and artificial intelligence (A.I.) technologies to uncover insights and patterns specific to certain groups within a defined target brand audience.
At Seaters, we specialise in creating custom data products that utilise these technologies to achieve significant results for our clients.
One of the key benefits of our approach is that it helps to eliminate friction in sweepstakes and other promotional campaigns. By identifying and targeting professional guests, we have been able to increase participation in these campaigns by more than 80%. This not only improves the overall success of the campaign but also helps to ensure that the brand is reaching its most valuable audience.
Another benefit of our approach is that it helps to increase the opt-in rate for brand communication campaigns. By using our BestNextGuest(c) platform, we have been able to achieve an opt-in rate of 85% among users. This not only ensures that the brand is reaching its most valuable audience but also helps to increase the overall engagement and impact of the campaign.
We have also seen a significant increase in campaign engagement due to our approach. By identifying and targeting specific groups within the brand's target audience, we have been able to achieve a 76% engagement rate on campaigns. This not only improves the overall success of the campaign but also helps to ensure that the brand is reaching its most valuable audience.
In addition to these benefits, we have seen a significant increase in brand Net Promoter Score (NPS) as a result of our approach. On average, we have seen an increase of 24 points in brand NPS. This not only helps to improve the overall perception of the brand among its target audience but also helps to ensure that the brand is reaching its most valuable audience.
Furthermore, our approach has led to a significant increase in the number of new accounts acquired for our clients. By identifying and targeting specific groups within the brand's target audience, we have been able to increase the brand's site traffic by 39% with new accounts in acquisition. This not only helps to improve the overall success of the campaign but also helps to ensure that the brand is reaching its most valuable audience.
In summary, our approach to utilising advanced machine learning and A.I. technologies has proven to be highly effective in achieving significant results for our clients. By targeting specific groups within a defined target brand audience, we have been able to eliminate friction, increase engagement, and improve brand NPS, ultimately leading to greater success for our clients.
Read more about the advantages of our services in our homepage or 'our services'.
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