Our Services
Seaters is a technology solution designed to create sustainable relationships with brands and connect fans with the games they love. We help brands achieve operational excellence and get the right customer, at the right time, in the right place, for the right cost. We offer a powerful decision support tool for sales and marketing teams that utilizes corporate ticketing to enhance customer engagement and retain existing assets. Our platform enables you to create a pre-list of potential guests and make calculated investments based on objective criteria, resulting in a higher return on investment. With our technology, you can optimize your sales and marketing efforts and take your business to the next level.
Guest Management
Seaters offers a SaaS license for guest management, including compliant inventory management, audience segmentation, and the NextBestGuest© and NextBestOffers personalized solutions. Sales reps and internal users can access the platform on a browser and distribute unlimited inventory and offers to guests via e-tickets or vouchers. Seaters also provides GDPR documentation and DPA, templates and wording, technical activation, training, and online storage, as well as monthly reporting, a dedicated account manager, and 24/7 end-user help desk support.
B2C Activation
Seaters offers wishlists, enabling fans, customers, and even employees to register for and apply for remaining seats at events. This creates a qualified and engaged audience for the department in charge of sponsoring, events, or marketing, and ensures that attendees truly want to be there. As soon as a seat becomes available, the applicant receives an electronic ticket. That is B2C Activation.
CSR Activation
Seaters offers a platform for companies to execute their CSR initiatives by connecting them with sports and entertainment events that align with their values and goals. Through Seaters, companies can donate unused event tickets to charitable organizations, provide memorable experiences to community members, and promote social and environmental causes. Seaters also helps companies measure and report the impact of their CSR efforts, enhancing their reputation and accountability.
What we offer
“Coupled with our unique A.I. based feature, the NextBestGuest©, Seaters is a pain killer for Industry Leading Brands, providing seamless allocations, maximizing transparency, R.O.I and detailed reporting over time.”
Jean-Sebastien Gosuin, CEO.
Seaters takes the hassle away from managing our experiental offers and makes it a fair process.
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Stijn Willockx
Head of Sponsoring & Events,
Proximus
Seaters did not only improve our business relevance, but also enabled us to achieve it at reduced cost thanks to better operational efficiency.
Martine Tempels
Ex Senior Vice President, Telenet Business
Seaters was the missing link to transform tennis fans into customers.
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Sébastien Guyader,
Head of Brand, Corporate Advertising and Sponsoring,
BNP Paribas
The favourable results
Eliminating friction
One of the key benefits of our approach is that it helps to eliminate friction in sweepstakes and other promotional campaigns. We have found that by identifying and targeting professional guests, we are able to increase participation in these campaigns by more than 80%. This not only improves the overall success of the campaign but also helps to ensure that the brand is reaching its most valuable audience.
Campaign Engagement
We have also seen a significant increase in campaign engagement due to our approach. By identifying and targeting specific groups within the brand's target audience, we have been able to achieve a 76% engagement rate on campaigns. This not only improves the overall success of the campaign but also helps to ensure that the brand is reaching its most valuable audience.
New customers acquired
Furthermore, we have seen a significant increase in the number of new accounts acquired as a result of our approach. By identifying and targeting specific groups within the brand's target audience, we have been able to increase the brand's site traffic by 39% with new accounts in acquisition. This not only helps to improve the overall success of the campaign but also helps to ensure that the brand is reaching its most valuable audience.
ROI Driven
Seaters provides insights into the effectiveness of its offerings, such as the impact on brand awareness, customer engagement, and revenue growth. Seaters also offers transparent reporting to ensure that its clients receive a positive return on their investment. By prioritizing ROI, Seaters helps its clients make informed decisions and achieve their business goals.
Fully compliant
Seaters is fully compliant and ensures that its solutions adhere to legal and ethical standards. Seaters follows industry regulations, such as GDPR and CCPA, and employs secure technology and processes to protect user data and privacy. Seaters also works with reputable partners and vendors and conducts due diligence to ensure their compliance with applicable laws and regulations. By being fully compliant, Seaters provides a trustworthy and reliable solution for its clients and users.
Increasing Opt-in rate
Another key benefit of our approach is that it helps to increase the opt-in rate for brand communication campaigns. By using our BestNextGuest(c) platform, we have been able to achieve an opt-in rate of 85% among users. This not only helps to ensure that the brand is reaching its most valuable audience but also helps to increase the overall engagement and impact of the campaign.
Increasing Brand Net Promoter Score
In addition to these benefits, we have also seen a significant increase in brand Net Promoter Score (NPS) as a result of our approach. On average, we have seen an increase of 24 points in brand NPS. This not only helps to improve the overall perception of the brand among its target audience but also helps to ensure that the brand is reaching its most valuable audience.
Integrations
We provide fully customized conversion intelligence solutions that include CRM integration, SSO, cloud file sharing, procurement management, compliance toolbox, marketing automation integration, embedded apps and websites, compliancy quality tests, unlimited online storage, and advanced customization options. Our services also come with full documentation, and 24/7 technical support.
Customer centricity
Seaters offers personalized experiences and enables real-time communication and feedback. Seaters also continuously gathers and analyzes data to improve its offerings and enhance customer satisfaction. With its focus on customer-centricity, Seaters creates a seamless and enjoyable experience for its users, fostering loyalty and repeat business.
Sales Enablement
Seaters empowers sales teams and enables them to achieve their goals through its services. Seaters' solutions provide real-time insights into customer preferences and behaviour, which allows sales teams to tailor their approach and messaging. By leveraging Seaters' services, sales teams can enhance their performance and drive revenue growth.